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Considered design for place brands, property marketing and content.

At Liz Steel Creative, I bring years of experience across leading Australian retail and lifestyle brands to deliver refined, place-led branding for property and development projects. I create identities and campaigns shaped by clarity, story and purpose.

Creative Services.

Branding & Identity

  • Brand identity design

  • Logo suites + secondary marks

  • Colour palettes + typography systems

  • Brand guidelines + style guides

  • Naming consultation (estate + project naming)

  • Brand storytelling + positioning

Property Development Marketing

Expert Guidance

  • Land estate branding

  • Project brochures + sales packs

  • Masterplans, mapping + location graphics

  • Lifestyle imagery direction

  • Display suite + sales office collateral

  • Site signage, billboards + wayfinding

  • Release campaigns + stage branding

Campaign Creative

Place Branding

  • Creative strategy + concepts

  • Integrated campaign design

  • Key visuals + hero imagery

  • Photography direction + briefing

  • Digital and social campaign assets

  • eDM design and marketing comms

Digital & Print Creative

  • Website design concepts

  • Landing page layouts

  • Digital ad suites (static + animated)

  • Social media templates 

  • Iconography + illustration

  • Print-ready artwork

  • Retouching + image enhancement

  • Brochure layout + typesetting

  • Mockups + presentation decks

  • Production liaison (printers + suppliers)

Projects.

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