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Bloomfield – Austral
Project Type
Project Branding
Date
October 2024
Role
Estate + Project Naming
Branding & Identity
Campaign Creative
Digital & Design Systems
Creative Production & Execution
Location
Austral, NSW
Developer
Castle Group
Bloomfield is a family and investor-focused land release in Austral, offering registered lots in a brand-new neighbourhood positioned for connection, comfort and modern suburban living.
The Bloomfield brand pairs a bright, rich orange with deep, refined greens to create a fresh, contemporary palette that feels both vibrant and grounded — echoing the energy of a growing South West corridor while staying warm and family-friendly inviting buyers to enjoy sunlit backyards, leafy surrounds and a welcoming community.
