I’m a Sydney-based Lead Designer specialising in branding, campaign creative and lifestyle storytelling — with experience spanning national retail, global-adapted campaigns and, most recently, land and residential development branding.

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Over the past decade, I’ve worked across major Australian brands including Metcash (IGA, Local Grocer, Supa Valu), BIG W/Woolworths Group, and Hyland Media, where I led art direction, digital campaigns, photography briefing, brand systems and multichannel creative delivery. These roles built the foundation for the refined, detail-driven design approach I’m known for today.

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I now focus on elevating brands within the property and land-development sector through intelligent, strategy-led design. From estate identities and brochures to lifestyle imagery, mapping, signage, digital assets and full campaign rollouts, I create cohesive visual systems that balance commercial clarity with warmth, storytelling and place-driven design.

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My toolkit blends traditional design craft with modern, AI-enhanced workflows and UX-aware thinking, allowing me to approach every project holistically — from visual identity to user experience, information clarity and audience engagement. I’m passionate about building brands that feel meaningful, beautifully crafted and built to last.

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If you’re seeking a designer who brings creative leadership, technical depth and a thoughtful, collaborative approach — let’s connect.