With experience across major Australian retail, media and lifestyle brands, my background spans campaign creative, catalogues, point-of-sale, social media assets, digital campaigns and brand communications across fast-paced retail and agency environments.

Previous roles within a Sydney media agency, luxury and health & beauty sectors — alongside brands including BIG W and Metcash supporting the IGA network — have shaped a strong understanding of brand consistency, high-volume production and commercially driven creative across both print and digital platforms.