Hi,
Recently relocated to Coffs Harbour, I’m a designer specialising in branding, campaign creative and marketing collateral for retail, lifestyle and property brands. With experience spanning publishing, retail, FMCG and property development, I bring a practical, commercially minded approach backed by over two decades of industry experience.
My background includes Lead Designer at Castle Group and current creative support for Lincoln Place, delivering ongoing campaign and marketing collateral across lifestyle communities and property developments. Previous roles include Digital Creative within the Metcash team across IGA brands, Marketing Designer at BIG W, Art Director at Hyland Media, and Deputy Art Director at Cleo Magazine. This blend of property, retail, editorial and agency experience allows me to work seamlessly with marketing teams, developers and businesses to deliver thoughtful, high-quality creative with both strategic and visual impact.
My work spans branding, campaign design, property marketing, presentations, maps and illustration, photography direction and digital content — combining strong creative thinking with polished execution across print and digital platforms.
Services
Brand Identity — logos, visual systems and brand guidelines for retail, lifestyle and property brands
Campaign Creative — key visuals, lifestyle imagery, digital campaigns, social assets and promotional creative
Property Marketing — brochures, maps, signage, masterplans, sales collateral and estate branding
Retail & Lifestyle Marketing — catalogues, point-of-sale, eDMs, launch campaigns and branded communications
Digital & Print Design — presentations, layouts, marketing materials and multi-channel campaign assets
Photography Direction & Production — briefing, visual direction, image selection and campaign consistency across digital and print
Ongoing Creative Support — retainers, brand rollout, campaign execution and day-to-day creative support for marketing teams